Digital Marketing for Business Owners 

As a small or medium sized business owner you know that digital marketing should be a part of your strategy, but you don't know what you don't know.

January 28th 11am - 2pm AEDT

In this three hour interactive Masterclass designed specifically for small and medium business owners, we demystify digital marketing so that you have a good understanding of the key digital channels, can identify your best fit channel, know how to optimise your presence and get to grips with SEO and AI in digital marketing. 

Rather than teaching you how to “do” digital marketing, this session is designed to help you get strategic  about what you need to focus on — explaining what each channel does, how they work together, and how to identify which ones are worth your time and budget, so you can make strategic decisions about which one to focus your resources on (such as your time or the time of your staff or contractors) to get the best results.

Rather than just hoping for the best or being told what you should do and not getting the results you need. 

You’ll learn how to:

• Understand the key digital channels — from search and social to email and content — and where they fit in your customer journey.

• Identify your best-fit channels based on your goals, audience, and capacity.

• Optimise your digital presence by focusing effort where it makes the biggest impact.

• Get to grips with SEO and AI-enabled search, understanding how Google and new AI search tools decide what to show and how to make your business discoverable.

• Understand how to use AI tools for competitive advantage - not to sound and look like everyone else. 

Bonus

• A 25eight Digital Marketing Diagnostic that pinpoints areas for enhancement 
• Learning resources and templates all contained within a learning portal 
• 12 months access to the content including the recording of the Masterclass
• Access to 25eight's online Business Community to ask questions and get support from peers and your instructor

Outcomes

You’ll leave with a clear understanding and a practical action plan that helps you focus your digital marketing energy where it will drive the greatest return. 

You'll either be able to action it yourself or understand what you require from someone who can support you with these tasks. You'll be able to effectively direct them to achieve the outcomes you want. 

Details

The session is interactive so we highly recommend you attend the session live, however, it will be recorded and available for viewing along with the session slides for 12 months post training in 25eight Academy. 

A short break will given mid way through the session. 

It is delivered virtually and an email with a link to join the session will be delivered to you prior to the session.

If you have any questions, don't hesitate to reach out to programs@25eight.co

Why choose 25eight 

We're on a mission to make University Business School education, coaching and mentoring accessible and relevant for small business so that they have the same chance of success as larger enterprises. 

Unlike a traditional business school, all of our education has been developed with small and medium business in mind, ensuring it's relevancy and helping it resonate with you.

Where you may pay upwards of $1,500 for a Masterclass in a business school, we aim to keep costs low delivering online only and creating digital resources. 

Like a traditional business school our aim is to help you develop the management and leadership capability (knowledge and skills) and confidence to ensure your business thrives, but with a focus on ensuring you and your team thrive too. 

Helping you to do business on your terms make better decisions and helping you work smarter, not harder. As if you have an extra hour in the day and day in the week.