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Business Fundamentals

Fast track your success

Business Fundamentals is 25eight’s fast-track program for aspiring business owners who want to start smart.  It’s built for those who have a business idea or interest in business and want the essential skills, mindset, and structure to launch successfully.

This program blends modern business education, coaching, and practical tools to help you move from “I have an idea” to “I know what problem I’m solving, who it’s for, and how to make it work.”

Participants learn what actually matters in the early stages — clarity, validation, systems, and momentum — not outdated theory or complex models that don’t apply in the real world.

Who It’s For

  • Aspiring entrepreneurs with a business idea but no business experience

  • Freelancers, creators, or career-changers wanting to start their own business

  • People exploring self-employment who want to test their idea safely before fully committing

  • Early-stage founders who’ve started but feel unsure about what to focus on next

What Makes It Different

Unlike traditional business education that takes years and teaches broad theory, Business Fundamentals focuses on:

  • Practical application: everything taught is something you’ll use immediately in your business.

  • Real-time support: expert business coaches and mentors help you apply what you learn.

  • Proven frameworks: based on 25eight’s decade of experience supporting 10,000+ small businesses.

  • Flexible learning: short, engaging lessons accessible on any device, backed by coaching for accountability.

  • Purpose-driven approach: designed for modern entrepreneurs who want both profit and purpose.

Learning Outcomes

By the end of the program, participants will:

  1. Validate their business idea – understand what makes a great business idea and how to test it before spending time or money.

  2. Define their customer problem clearly – know the difference between a symptom and a real problem, and how to confirm they’ve solved it.

  3. Understand their value proposition – identify what makes their business different and why people should care.

  4. Build a simple, actionable business model – learn how money flows in and out, and what to measure early on.

  5. Develop basic financial literacy – understand pricing, costs, and how to keep the business sustainable from day one.

  6. Create their first marketing strategy – learn how to reach their target audience and turn interest into paying customers.

  7. Set up essential systems and tools – learn what tech, automation, and habits to implement to save time and stay focused.

  8. Build a founder mindset – develop confidence, resilience, and the ability to make smart decisions under uncertainty.

Program Structure

The Business Fundamentals program is delivered over 6–8 weeks through a combination of:

  • Live online workshops – interactive sessions led by expert coaches

  • Self-paced lessons – bite-sized content accessible anytime

  • 1:1 coaching sessions – to personalise learning and build accountability

  • Templates, tools, and worksheets – ready-to-use resources to turn learning into action

  • Peer community – connect with others who are starting out and share real progress

Modules

  1. The Spark: What Makes a Great Business Idea
    Learn how to find, evaluate, and refine business ideas that solve real problems.

  2. Problem–Solution Fit
    Identify the right problem, validate your assumptions, and test solutions quickly.

  3. Know Your Customer
    Get crystal clear on who your ideal customer is and what they truly need.

  4. Designing Your Value Proposition
    Craft a message that stands out in the market and clearly communicates your value.

  5. Simple Business Model Design
    Map how your business will operate and make money using proven frameworks.

  6. Money Matters
    Understand costs, pricing, and basic cash flow — no finance degree required.

  7. Getting to Market
    Build your first marketing plan and know where to start promoting your business.

  8. Systems, Tools & Mindset for Success
    Learn how to stay organised, focused, and confident as you grow.

Expected Outcomes

After completing Business Fundamentals, participants will:

  • Launch or refine a validated business idea.

  • Have a one-page business strategy ready to implement.

  • Gain confidence to make decisions and manage uncertainty.

  • Understand how to measure progress and adapt when needed.

  • Be so successful, you'll be ready for the next step — joining 25eight’s Next-Level Growth Program!